Research shows that people are less likely to litter in an area that is largely litter-free (i.e. litter breeds more litter).

Plogging is a Swedish word that merges jogging and the Swedish phrase “plocka upp”, which means picking up. It started as an organised activity in Sweden around 2016, following increased concern about plastic pollution. It incorporates bending, squatting and stretching to the main action of running, hiking, and/or walking.  

In Sweden (where it all started) –

In the UK –

In Australia –

In Aotearoa 1

In Aotearoa 2 and

Two local news stories published on Tuesday September 3rd, 2019, reveal the extent to which those who walk on Aotearoa on a daily basis are living with litter and litterers located within their local community. It does not make for pleasant reading.

Stuff NZ “Littered takeout containers enough to fill 25 rugby fields, study finds”

NZ Herald “150 swimming pools of nappies: Why NZ’s not so clean and green”